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Hissho Sushi Beer Bar

November 12, 2020 by clapcreative 0 Comments

Perishable News: Leading Innovator Hissho Sushi Joins Forces with Frito-Lay to Unveil First-ever Cheetos Flamin’ Hot Sushi Roll

Article Originally Published on Perishable News, click here to read the original by Pepsico; Hissho Sushi

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

CHARLOTTE, N.C. — For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of America’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

Hissho Sushi and Frito-Lay, both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports. 

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: 
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 12, 2020 by clapcreative 0 Comments

Chew Boom: Hissho Sushi Introduces New Cheetos Flamin’ Hot Sushi Roll

Article Originally Published on Chew Boom, click here to read the original by Bob Miller

The Cheetos Flamin’ Hot Sushi Roll features Spicy Krab, avocado, cream cheese, cucumber and rice, all rolled in crushed Cheetos Flamin’ Hot snacks and drizzled with hot mayo and oil.

You can find eight-piece packs of the new Cheetos Flamin’ Hot Sushi Roll at more than 700 locations nationwide, including in the deli sections at local grocery stores, college campuses, hospitals and airports.

Headquartered in Charlotte NC, Hissho Sushi has more than 1,100 locations in 42 states.

November 11, 2020 by clapcreative 0 Comments

CNN Business: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on CNN Business, click here to read the original by Pepsico; Hissho Sushi

Brand mashup of sushi and spice will be the 2020 pick-me-up everyone has been asking for

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

CHARLOTTE, N.C., Nov. 11, 2020 /PRNewswire/ — For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of Americas’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay, both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports. 

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: 
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 11, 2020 by clapcreative 0 Comments

Financial Times: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on Financial Times, click here to read the original by Pepsico; Hissho Sushi

Brand mashup of sushi and spice will be the 2020 pick-me-up everyone has been asking for

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

CHARLOTTE, N.C., Nov. 11, 2020 /PRNewswire/ — For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of Americas’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay, both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports. 

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: 
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 11, 2020 by clapcreative 0 Comments

Business Insider: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on Business Insider, click here to read the original by Pepsico; Hissho Sushi

Brand mashup of sushi and spice will be the 2020 pick-me-up everyone has been asking for

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

CHARLOTTE, N.C., Nov. 11, 2020 /PRNewswire/ — For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of Americas’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay, both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports. 

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: 
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 11, 2020 by clapcreative 0 Comments

WFMZ TV: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on WFMZ TV, click here to read the original by Pepsico; Hissho Sushi

Brand mashup of sushi and spice will be the 2020 pick-me-up everyone has been asking for

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

CHARLOTTE, N.C., Nov. 11, 2020 /PRNewswire/ — For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of Americas’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay, both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports. 

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: 
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 11, 2020 by clapcreative 0 Comments

Penn Live: Hissho Sushi unveils new mashup – the Cheetos Flamin’ Hot Roll

Article Originally Published on Penn Live, click here to read the original by Deb Kiner

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

Hissho Sushi and Frito-Lay wouldn’t appear to go together but the companies have joined forces for a “never-before-tasted sushi roll – the Cheetos Flamin’ Hot Roll.”

 

The eight-piece package will be sold at Hissho Sushi’s 700 locations that include the deli sections of grocery stores, college campuses, hospitals and airports.

 

The roll, according to a news release, has ” triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.”

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi.

 

“We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos Flamin’ Hot Roll absolutely delivers on those desires.”

 

Frito-Lay says the sushi roll “will bring the fire to sushi and Cheetos lovers like never before.”

November 11, 2020 by clapcreative 0 Comments

Cookistry: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos® Flamin’ Hot® Sushi Roll

Article Originally Published on Cookistry, click here to read the original by Pepsico; Hissho Sushi

Brand mashup of sushi and spice will be the 2020 pick-me-up everyone has been asking for

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the Cheetos Flamin’ Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin’ Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi

CHARLOTTE, N.C., Nov. 11, 2020 /PRNewswire/ — For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of Americas’s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll – the Cheetos® Flamin’ Hot® Roll.

 

Hissho Sushi and Frito-Lay, both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin’ Hot® Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports. 

 

Customers will experience the rush of heat in every bite as Hissho’s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos® Flamin’ Hot® snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors – avocado, cream cheese and cucumber.

 

“It’s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers’ sushi experience to the next level,” said Dan Beem, CEO of Hissho Sushi. “We also know that our retail partners’ customers demand new and authentic innovation – from moms on the go bringing home dinner to their family or the typical college student yearning for  a new food adventure. The Cheetos® Flamin’ Hot® Roll absolutely delivers on those desires.”

 

With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay’s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed Cheetos® Flamin’ Hot® Sushi Roll takes an iconic American snack and pairs it with Japanese tradition.

 

“We are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,” said Chas Cahn, Sr. Marketing Director of Frito Lay  Foodservice Innovation. “Hissho’s premium, hand-crafted sushi coupled with our Cheetos® Flamin’ Hot® snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos® lovers like never before.”

ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

ABOUT CHEETOS 
Cheetos is one of the many brands that make up Frito-Lay North America, the $17 billion convenient foods division of PepsiCo, Inc. (Nasdaq: 
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

Media Contact:
Katie Parker
katie@mckeemanpr.com
704-989-1597

November 10, 2020 by clapcreative 0 Comments

Yahoo! Style: Walmart Is Adding a Beer and Sushi Restaurant Inside This Location

Article Originally Published on Yahoo! Style, click here to read the original by Cheyenne Buckingham

Imagine a world where you walk into Walmart and order a plate of sushi and a few beers to share with friends. For some Walmart shoppers, this could be a new reality.

 

A Walmart Supercenter in Rogers, Arkansas (located in the Ozarks!) will be introducing an upscale sushi restaurant in their store soon. At the restaurant, shoppers will be able to choose from an assortment of hand-rolled sushi made by “highly-trained” sushi chefs as well as hot appetizers including dim sum and Asian chicken wings.

 

To wash down that crunchy shrimp roll, patrons will be able to order from a list of eight wines and 12 rotating beers on tap, some of which will be featured from a local brewery in town called Bike Rack Brewing Company. Not only will this restaurant tailor to your happy hour and dinner needs, but it will also satisfy your breakfast cravings as well. In the mornings, the establishment will serve healthy options including avocado toast, acai bowls, and smoothies

 

So, why put a sushi restaurant inside of a Walmart? Well, the concept isn’t as random as it may appear. Walmart is partnering with Hissho Sushi and Craft Beer Bar to make this idea come to life, but this isn’t the first time the grocery giant has worked with the nation’s second-largest sushi provider. In fact, a few Walmart locations in Charlotte, North Carolina launched “Hissho on the Go” last year where shoppers can purchase pre-made sushi rolls to take home.

 

Hissho has also partnered with Meijer and helped the grocery chain open its own sushi and craft beer bar inside one of its locations in Brighton, Michigan. However, that was before the pandemic hit. At this new Walmart restaurant, all 20 employees will be required to follow strict hand-washing and sanitation protocols. In addition, the restaurant will only be able to operate at half capacity with tables six feet apart and everyone will be required to wear a mask upon entry.

September 20, 2020 by clapcreative 0 Comments

Northwest Arkansas Democrat Gazette: Sushi, craft beer bar chain opens 1st state site in Rogers Walmart

Article Originally Published on Northwest Arkansas Democrat Gazette, click here to read the original by John Magsam

Kelsey Webster of Bentonville eats sushi with her daughter Natalie on Wednesday at the Hissho Sushi and Craft Beer Bar located in the Walmart store at Pleasant Crossing Boulevard in Rogers

ROGERS — Hissho Sushi and Craft Beer Bar, the chain’s first location in Arkansas, is now open inside a Rogers Walmart Supercenter.

 

The 2,000-square-foot location inside the Pleasant Crossing Boulevard Walmart store includes a sit-down restaurant and bar as well as takeout and plans are to eventually offer some delivery options. The location will feature craft beer from Bentonville-based Bike Rack Brewing Co., along with selections from other area craft brewers. It’s expected to eventually employ about 20 hourly workers.

Doc Beahm of Eureka Springs orders lunch Wednesday Sept. 16,2020 from server Kochthipphan Robinson at the Hissho Sushi and Craft Beer Bar located in the Walmart store at Pleasant Crossing in Rogers.

The format is the company’s second sushi bar and craft beer bar combo — it has a similar set up in a Meijer supermarket in Michigan. Other Hissho locations are typically partnered with a retail spot, like a grocery store deli, university, or hospital and offer fresh grab and go sushi made by a sushi chef on-site daily.

 

Hissho Sushi is based in Charlotte, N.C. and is the nation’s second-largest franchise sushi chain, according to the company. It was founded in 1998 and has nearly 2,000 locations in 42 states.

 

“We think this is a dynamite location for us,” John Golaszewski, director of nontraditional operations for Hissho Sushi, said regarding the Rogers operation.

 

The sushi spot in Rogers offers hot foods as well, including Asian chicken wings, boom boom shrimp and dim sum and a selection of craft beers, as well as wine. There are breakfast options, too, like avocado toast, acai bowls and smoothies.

According to IBIS World, the sushi restaurant industry, like the restaurant industry as a whole, is expected to take a hit in 2020 from reduced customer spending because of the covid-19 pandemic. According to data from the National Restaurant Association, the food service industry has lost $165 billion in sales for March through July, and could lose $240 billion by the end of the year, due to the pandemic.

 

The market size of the sushi restaurant segment for 2020, based on revenue, is $20 billion, and IBIS World predicts a revenue decline of 9.9% for the year. Between 2015 and 2020, the market size saw average annual growth of 1.1%.

Capacity at the Hissho Sushi and Craft Beer Bar in Rogers will be limited to 50% currently per covid-19 requirements and chairs and tables will be placed to adhere to social distancing requirements, according to the company. All employees will receive training on hand washing and sanitation requirements, be screened prior to their shifts, and be required to wear masks.

 

The dine-in area of the restaurant includes transparent partitions at the sushi bar seating area as well as at some of the larger table setups. The location also has patio seating.

 

In an emailed statement, Avani Dudhia, a Walmart spokeswoman, said the company is excited to bring the new Hissho Sushi and Craft Beer Bar to its customers in Rogers, adding that it will appeal to a wide variety of folks, from parents who need to pick up a meal after shopping to friends looking for a quick escape after work.

 

Jeff Charlson, co-founder of Bike Rack Brewing Co., said the company was eager to work with Hissho. Charlson said the brewer is working closely with Hissho to educate it not only about Bike Rack’s products but also the whole Northwest Arkansas brewing scene. The beer offerings at the sushi bar will include brews from several other local craft beer makers.

 

In 2018, Bike Rack Brewing was the fourth-largest craft beer producer in the state with 2,404 barrels, according to data from the Alcoholic Beverage Control Division of the Arkansas Department of Finance and Administration. In 2018, the state’s top five craft beer makers accounted for 27,686 barrels, or 73% of the state’s total beer production. Lost Forty Brewery in Little Rock produced the lion’s share with 14,250 barrels, or nearly 40% of the state’s total.

 

Hissho’s Golaszewski said the company is committed to featuring Northwest Arkansas brewers alongside its sushi and other menu items.

 

“You won’t be able to buy a Budweiser here,” he said.

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